Digital Growth in Landscaping: From Expert to Online Market Leader
WordPress Relaunch and Conversion-Focused Design
For Teichparadies, the leading Swiss expert in pond construction, we completely rebuilt the entire web presence on WordPress. The focus was on a refreshed design that reflects the aesthetics of the projects while simultaneously improving user guidance through targeted Conversion Rate Optimization (CRO). The result is a significantly more intuitive interface that efficiently guides visitors toward a contact inquiry.
SEO Offensive for Maximum Reach
Through a comprehensive SEO strategy, we were able to significantly increase organic Google rankings for all relevant technical terms. This increased visibility led to a substantial rise in qualified traffic. Today, Teichparadies is recognized as the premier address for search queries regarding professional pond construction in Switzerland, solidifying its market leadership digitally.
Targeted Lead Generation via Google Ads
Complementing the organic reach, we launched precisely managed Google Ads campaigns. These make it possible to optimally utilize seasonal demand peaks and proactively steer lead generation. By linking paid search with optimized landing pages, we were able to multiply the number of online inquiries compared to the old website.
Data-Driven Tracking and Performance Control
To make the success of the marketing measures measurable, we implemented a seamless tracking system based on Google Analytics. This allows us to track the exact path from the first click to the completed project inquiry and to continuously optimize campaigns based on real performance data. This ensures sustainable and efficient corporate growth for Teichparadies.