Patient Acquisition in Solothurn: Digital Brand Presence for Flury + Maeder
Modern Web Relaunch and Local SEO Strategy
For the dental practice Flury + Maeder, we developed a modern, user-friendly website based on WordPress. A primary focus was placed on Local SEO & GEO to significantly increase visibility in the Solothurn-South area. Through targeted optimizations, we ensure the practice consistently appears in top positions for relevant searches from potential patients in the region.
Efficient New Patient Acquisition via Google Ads
To proactively drive the influx of new patients, we implemented tailored Google Ads campaigns. By combining engaging landing pages with precisely targeted advertisements, we reach individuals actively searching for dental services. This ensures predictable practice occupancy and supports brand activation within the local environment.
Social Media Presence and Patient Loyalty
In addition to search, we strengthened the practice’s presence across social media platforms. Through authentic content, we build trust with both existing and new patients, positioning Flury + Maeder as approachable and highly competent specialists. This holistic marketing mix creates a strong digital identity that goes far beyond a purely informative website.
Transparent Tracking and Continuous Optimization
Using Google Analytics and precise conversion tracking, we make the success of every marketing measure measurable. We continuously analyze which channels generate the most appointment requests and adapt the strategy accordingly. Thanks to this data-driven approach, the practice has established itself as a leading address for dentistry in Solothurn-South.