Maximizing ROAS for Sustainable Laundry

Performance Boost via Meta Ads & Google Ads

At the heart of our collaboration with Washo, we focused on scaling digital sales for their innovative laundry strips. We fundamentally restructured their campaign setups on both Meta and Google. Through precise targeting and data-driven creative testing, we sustainably increased the Return on Ad Spend (ROAS), helping the Swiss e-commerce pioneer profitably convince new customers of this sustainable alternative to traditional detergents.

Scaling Shopify E-Commerce

Washo’s Shopify store serves as the central hub of their digital sales. We synchronized all advertising channels to work synergistically, ensuring they feed directly into the shop’s performance. Our focus remained on a clear performance-oriented strategy to convert the unique benefits of the laundry strips into measurable conversions.

Seamless E-Commerce Tracking

To accurately evaluate the success of every campaign, we rely on deep-level sales tracking within Shopify. This data foundation allows us to allocate investments in real-time where they yield the highest returns, providing a complete understanding of the customer journey from the first click to the final checkout.

Strategic Growth Through Data

The combination of optimized bidding strategies and continuous analysis of sales figures forms the basis for Washo’s ongoing growth. Through the close integration of Marketing-Freelancer.com and the Washo team, we ensure the brand continues to expand its market leadership in the sustainable household products sector.