Lead Generation for Silberprojekt.ch

Campaign Launch in Switzerland

Initially, we focused the campaign on Switzerland, launching targeted ads on Facebook to build a strong local foundation.

Expansion into the DACH Region

In a second phase, we expanded the targeting to Germany and Austria. This allowed us to scale the project across the entire DACH region and achieve significantly broader reach.

Target Audience and Platforms

Our target group consists of individuals over the age of 60, whom we reach through strategic placements on Facebook and Instagram.

Creative Design

For the creatives, we rely on authentic photos of real senior projects—deliberately choosing not to use AI-generated images to maintain credibility and emotional resonance. The ads feature clear calls-to-action for newsletter signups, highlighting exciting content and the benefits of joining the community.

Optimization of the Conversion Strategy

Initially, traffic was directed to the website, but conversion rates remained low. Having anticipated this possibility, we quickly pivoted to Facebook Lead Ads. This move proved decisive: leads now flow automatically via Zapier into a structured format, ready for import into the newsletter tool.

Results and Efficiency

The campaign has performed exceptionally well from the start, generating numerous newsletter signups at highly attractive costs. Since the newsletter is published quarterly, the client handles the data import manually with minimal effort, keeping the process efficient and straightforward.

Growth and Reach

To date, thousands of seniors have subscribed to the newsletter, and the project is gaining significant momentum. The reach now extends across the entire DACH region with continuous growth.

Success with a Small Budget

We are particularly proud of achieving such a large impact with a comparatively small budget, which underscores the scalability and effectiveness of our strategy.

Collaboration and Optimization

Through close cooperation with Werner Frei and the Silberprojekt.ch team, we have continuously optimized the campaign based on real-time data and feedback. This has not only improved lead quality but also increased the magazine’s overall reach, contributing to sustainable community building.