Emotional Lead Generation: Course Occupancy and Growth for Salsaluca

Targeted Campaign Management for Dance Courses

We support Salsaluca in strategically managing course occupancy at their locations in Bern. Through a strategic mix of Google Ads and Meta Ads, we generate a continuous flow of new customers. Our approach relies on emotional advertising materials and video ads that directly convey the passion of dancing, motivating potential participants to register.

E-Commerce Integration and Precise Tracking

A decisive factor for success is the technical integration into the website’s e-commerce system. We implemented comprehensive tracking that precisely records every course registration. This data allows us to continuously optimize campaigns on Google and Facebook, allocating the budget where the highest conversion rates are achieved.

Sales Promotion through Coupon Strategies

To lower the entry barrier for new customers, we successfully utilize lead generation via discount vouchers. These coupons serve as an effective sales promotion tool, systematically guiding interested parties from the initial video impression to a firm course booking. This has helped Salsaluca establish itself as one of the leading Latin dance schools in Switzerland.

Holistic Marketing Including Event Location

In addition to the core brand, we assist Salsaluca in marketing their event location via Google Ads. This holistic support ensures that both the dance courses and the premises are utilized to their full potential. The long-standing collaboration and consistently high performance contribute significantly to the company’s stable market position and steady growth.