Regional Deal Promotion via Meta Ads

For Poinz, we massively increased the reach of their regional deals through targeted Meta Ads campaigns. The challenge lay in the dynamics: with weekly changing offers and promotions, we implemented a flexible campaign setup that enabled rapid scaling of visibility. Through precise geo-targeting, we ensured that deals were displayed exactly where they were relevant to the users.

Performance Marketing for B2B Partner Acquisition

In addition to the B2C business, a key focus was on acquiring new partner companies. We developed dedicated performance campaigns to position the advantages of the Poinz platform within the B2B sector. By combining strategic targeting with conversion optimization, we were able to sustainably increase the number of qualified leads for the partner network.

Collaboration with Specialists

Success was based on a synergistic approach: in close cooperation with experts for content creation and Meta Ads, we developed advertising materials perfectly tailored to the respective target groups. This best-of-breed approach made it possible to raise performance to a new level in both the B2C and B2B sectors.

Seamless Handover and Know-How Transfer

A vital component of our collaboration was preparing the internal teams at Poinz to continue the campaigns independently. Following the successful establishment and optimization of the structures by Marketing-Freelancer.com, a structured handover took place. This ensured that the achieved performance increases could be consistently maintained internally even after the project’s conclusion.