Data-Driven Keyword Strategy

For mein-ausflug.ch, we conducted a comprehensive market analysis to identify the most valuable search queries in the fields of team events, company outings, and incentives in Switzerland. Using the Google Ads Keyword Planner, we analyzed real search volumes and organized them into a detailed, grouped structure. This framework served as a strategic blueprint to systematically optimize the vast offering of over 1,000 event ideas for search engines.

Optimization of Site Architecture

A significant part of our work involved the logical grouping of keywords. We structured the search terms to correspond perfectly with various categories such as regions (Zurich, Bern, Lucerne, etc.), seasons, and activity types (creative, sporting, culinary). Through this systematic assignment, we were able to massively increase the relevance of individual landing pages and ensure that potential customers land exactly on the offer that matches their search intent.

Increasing Dominance in the Event Market

By implementing our SEO concept, mein-ausflug.ch was able to significantly expand its presence in organic search results. As one of the leading agencies for team events in Switzerland, the portal now benefits from even higher authority on Google. This leads not only to more traffic but, above all, to higher-quality inquiry requests for the affiliated event organizers, securing the sustainable growth of the platform.