E-Commerce Performance: ROAS Optimization for Garden Supplies

Strategic Realignment of Google Ads

For Holos, the Swiss specialist for high-quality garden supplies, we elevated the entire Google Ads infrastructure to a new performance level. Through a deep-dive analysis and restructuring of existing campaigns, we immediately increased the efficiency of ad spend. We implemented a hybrid approach of Search and Shopping campaigns to simultaneously boost brand awareness and drive direct sales in the online shop.

Merchant Center Optimization and Compliance

A core part of our work involved optimizing the Google Merchant Center. We overhauled the product data feeds to ensure full compliance with Google guidelines and maximize visibility in Google Shopping results. By implementing clean data structures and enriched attributes, we increased ad relevance, leading to improved click-through rates while simultaneously reducing costs-per-click.

Sustainable Increase in Return on Ad Spend (ROAS)

Through continuous monitoring of campaign performance and data-driven adjustments to bidding strategies, we achieved a sustainable increase in ROAS. We identified the highest-revenue product categories within the garden supplies sector and scaled them specifically, while consistently reducing unprofitable spend. This led to a significantly more profitable scaling of the digital sales channel.

Data-Driven Scaling of Online Sales

Thanks to the close integration of Shopping ads and Search ads, Holos significantly expanded its market presence in Swiss e-commerce. The implementation of precise tracking allowed us to measure the success of every measure exactly and invest the advertising budget where it has the greatest impact on company growth. Today, Holos benefits from stable, high-performance advertising channels.