Performance Optimization for Organic Enjoyment: Efficiency Boost for “Die Haltbarmacherei”

Targeted Optimization of Google Ads Campaigns

For Die Haltbarmacherei, a leading Swiss producer of organic syrups and jams, the primary focus was on increasing advertising efficiency. We conducted a deep analysis and restructuring of their existing Google Ads accounts. Through more precise keyword selection and the optimization of ad formats, we ensured that the budget was strategically deployed for the products with the highest demand.

Sustainable Increase in Advertising Efficiency

A significant part of our work involved minimizing wasted ad spend. By refining the targeting and implementing negative keywords, we substantially improved the quality of traffic to the online shop. This resulted in higher click-through rates and reduced cost-per-acquisition (CPA), which sustainably strengthened the profitability of their digital sales channel.

E-Commerce Growth through Data Focus

Thanks to a data-driven approach, we continuously monitored campaign performance and adapted it to seasonal buying behavior. Whether for refreshing syrups in the summer or premium jams during the gift-giving season—the flexible management of Google Ads allowed Die Haltbarmacherei to maintain a presence whenever customers were searching for first-class organic products.

Long-Term Strengthening of Market Presence

This collaboration has helped firmly establish the Die Haltbarmacherei brand within the competitive Swiss online market for gourmet foods. By efficiently utilizing digital advertising channels, we support the company in making its vision of sustainable enjoyment accessible to a broader audience while steadily driving corporate growth.