Global Performance Reporting: Data-Driven Efficiency Increase for Geberit

Centralized Dashboard System

For a globally active corporation like Geberit, data consolidation is crucial. We developed a series of customized dashboards in Google Looker Studio that visualize complex data streams from various countries and platforms in real time. This enables the marketing team to grasp performance at a glance and make well-informed decisions.

Optimization of the Google Marketing Platform

In addition to visualization, we actively support Geberit in monitoring and fine-tuning Google Ads campaigns and the Google Marketing Platform. A particular focus was placed on optimizing Display Ads to manage global brand presence more efficiently and minimize wasted ad spend.

Agency Controlling and Quality Assurance

A key component of our role was the controlling of the involved agencies. Through independent analyses and benchmarks, we ensured that external partners met the set objectives and that campaign structures adhered to Geberit’s high internal standards.

Sustainable Knowledge Transfer to Internal Teams

At the conclusion of the project, all reporting tools and optimized processes were handed over to the internal teams. Through targeted knowledge transfer, we ensured that Geberit employees can now independently maintain the dashboards and campaign structures and utilize them for future planning.