Digital Floristry Performance: Revenue Maximization for Fleuroom

E-Commerce Efficiency Boost through Google Ads

For the Austrian floral business Fleuroom, we fundamentally restructured their Google Ads campaigns. By precisely targeting seasonal occasions and regional delivery areas, we ensured that the advertising budget was deployed with maximum efficiency. The goal was to significantly increase the Return on Ad Spend (ROAS) by addressing customers ready to buy at exactly the right moment using high-impact, emotional ad formats.

Conversion Rate Optimization (CRO) for Shopify

Beyond traffic generation, a core focus was the optimization of their Shopify online store. We analyzed and improved the user journey and checkout process to sustainably increase the conversion rate. Through targeted CRO measures, we ensured that visitors didn’t just browse but successfully completed the purchasing process.

Seasonal Scaling and Campaign Management

In the floral industry, pinpoint control during holidays like Valentine’s Day or Mother’s Day is crucial. We implemented a dynamic campaign management system for Fleuroom that automatically maximizes advertising presence during periods of high demand. This allowed the company to optimally utilize its capacities and significantly increase revenue during peak times.

Sustainable Growth in the Austrian Market

Through the close integration of performance marketing and shop optimization, Fleuroom has established itself as a major player in digital flower delivery in Austria. Continuous, data-driven fine-tuning ensures that the profitability of advertising spend remains consistently high, allowing the company to grow healthily and profitably.